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Utilization of your Amazon author page

When you publish on Amazon you get offered to create an author page,

Now I noticed many authors, especially older in age or young in the publishing business not using this cost-free tool. I asked here and there why those authors aren’t using it, some didn’t know it existed, while others said: They didn’t want to brag or promote themselves but their work. – That they didn’t want to share personal information with strangers. – That they didn’t know what to do with it or that they didn’t see the usage in it.

Although I used the author page feature from day one, I didn’t explore its potential. All I did was put my bio in and add my books at first. Then a while later I added my blog, after that I began to discover what else I could do there.

The thing with Amazon is, no matter if you publish solely with them, have your books in kindle select or just in the standard program, that page is yours. The other thing is, Amazon is high in search engine ranking. Meaning, your books are part of that as well, and your author page too.

So, let’s start with what you can do with your author page and what benefit it brings.

After creating an account at author central (the URL on top of the article) you land on an intro page, which in my mind is useless. It tells you a few news, but not really much about what to do with that page you just created.

So let’s jump to that rider up on top of the side that says, Author Page. It should look like this, only empty.

Amazon author central author pageOn your left you can add your bio, that doesn’t mean you have to divulge personal information. There should never be an address, phone number or email in a bio, you don’t even have to say when and where you are born if you don’t want to.

What you should talk about in the bio is why you are writing, how much you love it, for whom you do it, or how you got started doing it. Neither does it have to be long, a few sentences, a paragraph or two is enough most of the times.

Now under your bio is the option to add a blog. If you have one, do add it. And use it wisely, took me a while to figure out how to do that. Amazon sucks when it comes to promoting your promo, like a countdown deal or you reduced the price, or you have it for free for a day or two. So there seems no way to promote what you are doing on Amazon, right? Wrong!

If you connected your blog, the entries show up on your author page. If you have a book reduced in price, or running a promotion, write a blog post about it. That way it’s on you author page at least, then promote your author page instead. That promotes the book you’re promoting and all the others as well.

Underneath the blog feature you find an event feature, which is a nice thing in my mind for anyone who does a lot of outings with their books. Use it when you go on trade shows, farmer markets, conventions, conferences, or book store signings. Whatever you do, wherever you go to offer your books, make it known. Even if you don’t have anyone look at Amazon directly, someone might be looking for you with Google and your event would show up through Amazon.

Now let’s go on to the right part of the first page. You find on the top there a nice, short link to your author page. Very good for using it in Twitter, because it’s so short.

Underneath is a space for photos, you can add your author picture there or pictures from events you attended. And under that you can add book trailers, or videos from events you took part in.

All of those things become part of Amazon and in turn get easier found by search engines.

Let’s move on to the second page, named, Books.

Amazon author central book page

Looks totally boring, doesn’t it? And of course when you begin it looks also empty. On top you find a button marked add my books. You’ll need your Asin or ISBN to add your books, do add them all.

This is where most make the mistake not too look deeper, and I was no exception to this. Once your book is added, click on it. I never did until recently, and I know there are many that haven’t either. When you do this page will come up, and it’s an important page.



Amazon my books detail page

On top are the book info’s, nothing you can do there. Now, the first part right under those info’s however, is important. Do you have reviews that couldn’t be shared on Amazon because that person didn’t have an account? A comment in the newspaper, or on Goodreads? A magazine that wrote about your book or a friend who commented. Haven’t you thought how stupid it is that nobody gets to see those reviews when shopping on Amazon? Now, that is what this first button is for. There you can add Editorial Reviews you got through other avenues then Amazon. Important always name the origin, don’t use links and make the comment italic, it looks better.

Now below that is the book description you entered for your book, it will change automatically when you change it on your publishing page. So nothing to do there or to worry about.

Below that you add a message from The Author about the book. I use it to say what inspired me to write it, or what topic I try to raise awareness of or what is unusual in your mind about your book. What makes it stand out from any other.

If you have a hardcover with sleeve the next one is of interest for you, here you can enter the text Amazon wouldn’t show, the text you have inside on the flap. That can be an added incentive for a reader to buy the book.

Same counts for the part where you can add the back of the book if it differs from you description.

And last you can add a short bio again. Keep it short, in my experience shorter is better in this case. If someone wants to know more they can read the long bio on your author page.

In principle this page is the really important one. For two reasons, the reviews you can add and the part where you tell about what inspired you. Those two can make a difference between a buy or a buyer walking away.

Within your author central is also a Sales Rank slider and a Customer Review slider.

The first one is a nice and easy way to see how your book is doing in the big picture, or you as author on Amazon.

The Customer Review slider is more of interest since it shows you all your reviews throughout all your books in one place.

Amazon review page screenshotMakes it easier than pulling up each and every detail page, especially once you have more than one or two books. From that page you have the option of answering/commenting on a review, look at it as shown on your detail page and check out the reviewer.

In conclusion, using this feature offered by Amazon should be something any indie author should utilize. It can help with sales, and it doesn’t cost you anything but a little of your time to set it up. You can only gain from using it, or at least that’s my belief.

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Fan Merchandise to your books or series

As I mentioned yesterday in Promotion Part 4, another way of gaining readers and keeping those you have happy is offering additional merchandise. I said as well that it needs some graphic and/or artistic talent for designing, unless you want to hire someone, or use crowdsourcing.

Whichever road you chose to get the design, there is always the bottom line, investment. Only the rare lucky indie author actually makes enough money to make big investments. Meaning the smaller the investment, the easier it is on us and the greater is our own profit, because in the end we all want to have something in our pocket instead of a wallet that has moths flying out the moment we open it.

Now how do I imagine this works, because as organized and informed as I usually get before starting anything, this is something coming from gut instinct. Usually my best ideas come from that, but well, you don’t need to trust my gut. The idea behind adding fan merchandise, before you have or while you try to gather actual fans, is this.

Scenario one: You have your book – people read your book and fall in love with it – those people buy fan merchandise

Scenario two: You have beautiful artwork on merchandise that relates to your books – people buy that merchandise because it looks cool – then they buy the book and read so they don’t look stupid when someone asked them about their T-shirt, hoody or mug and what it means. In addition they run promo for you and payed for it…

The second version is kind of stolen from big companies, actually the whole concept is, and since those companies make millions of dollar, it seems to be working. So why not copy it.

Ok, we all get the idea behind creating addition fan merchandise, but how do we do that without spending money we don’t have. The same way we do with our books, or many of us at least, by using POD services, that handle the selling for us as well, and we just need to help and promote.

From using Creatspace I know that importing a product can bring up additional costs, so if you are located in the US try to find a service located in the US, same for CA or any other country. Most of all check out prices and compare them. Sometimes, as – again – with Creatspace it can be more affordable to import them. Sadly that’s kind of a try and error run until you know for sure.

In any case here, are three companies that I thought have acceptable offers and concepts. this is the one I’m going to give a try, but finding those companies is fairly easy, just type T-Shirt on demand printing service into Google and add your country, lots of results come up.

Now, my criteria, and they might not be yours, are these.

I want a wide range of merchandise, not just T-shirts, all of them individually customizable with my own designs.

That I retain all rights to my artwork, so I can spread it over several platforms if I like to do so.

That they don’t have a minimum payout amount and either work via wire payment or PayPal, never by check, I hate that.

And that I can have my separate store, but chose to use their selling platform. Which is what sold me on this service.

If it will work is something I can’t tell you, now. In half a year I might tell you it was the best idea of my life or the greatest flop. The thing is, even if it won’t work for me, it might for you.

If you’re talented and have the software to produce high-resolution pictures, then you have nothing to lose aside from time.

Promotion Part 4 / graphically able promotions in and outside of cyberspace

In previous parts we talked about promotion options that are easily done and something anyone should be able to do. Now, these ideas are a little more complicated and not for everyone unless they want to hire someone to do them. These tips and ideas are for the graphically able.

Creating a fan base for your brand (you the author) and/or your product (the books) is a very important part of business. And it doesn’t really matter if you have only standalone books or a series.

Now, as much as I am against stealing or copying others, in this case it’s different. Look at what big publishing companies are doing, or movie companies, comic books and so on. Have you ever wondered why they use pictures, posters, or TV ads to promote? Why even the promotion letters you get in the mail, or promo postcards are colorful and filled with pictures?

Because the human mind works on a very visual basis. A smile will convey happiness, a stern look concern. From the day we open our eyes for the first time, images, colors and expressions bombard our brain and get connected to emotions, sounds and become part of our decision making.

What do the big guys do to make a use of that? Well, first of all of course the cover of your book. We say don’t judge a book by its cover, but in fact the cover is what makes people look and notice the book. It gives them the first glimpse of what might be hidden inside.

If you are graphically able you can design the cover yourself but get feedback through Facebook or Google+ groups. Or hire a cover designer.

You might wonder by now why I’m talking about book covers when this is about promotions, because your book cover can become a strong promotion part, in form of a poster. When you design a book cover, keep the background picture without the texts as a separate file. If you have one designed ask the designer for a copy of the picture.

You can use those picture and offer them on your website for free as poster or desktop background for free. You can use them for competitions as price. For example you could say “sign up for my newsletter and win a poster of my book” if you are able to print it, or have an affordable printer at hand, you can make that even a signed poster. Here is an example of the posters I offer on my website for free, as you can see I offer one version without text and one with the Title worked in.

But your book cover can be used for more, another thing which is promotion outside of cyberspace, is postcards. You can use your front cover and size it to postcard size for your readers to print out. Place a phrase like “I’m reading now…. Book Title” or “Look what I’m reading” on the front with your Title and Author name. If you can afford it you can print a few off yourself and have them with you on readings and signings. If you are willing to invest a little bit more you can send some out to bookstores, or other retailers to let them know of your new masterpiece.

Another thing you can do with some but not all of the covers is make them into bookmarks, which you can hand out with your books on signings.

If you are graphically able, you can use the elemental parts of your book cover and redesign/rearrange them to create several versions of all I said above.

At last something I haven’t tried myself, but seen on several occasions, using the same graphics for T-shirts. Personally I think this is something to be used when the book I want to promote that way is either a very good sale or if you can find a service that works similar to a POD service, just for shirts. I have it on the back burner for my Utopian Sage once more than half the books of the series are out. However, I can imagine that it is a wonderful way to promote, and it gives you additional items to sell when you’re at a convention or book sale, trade show and wherever you put up your table. If they are placed strategically they might lure people to your table that weren’t looking for a new read but are infatuated with your shirts and then buy the book as well.

In addition if you are really good with graphics you can add pins and keychains to the inventory, selling them or giving them away when someone buy’s your book.

All these things can be effective but in my experience work best with series. In addition to all I said so far, you can open a fan page on Facebook dedicated to the series you are writing or have written. It will help direct your target audience and keep the focused. However, share a post from your author page or other fan pages from time to time, to remind them that you have more than just that one series to offer. For example when you run a free promotion, or a giveaway, promote those things across all your platforms and social media.

Promotion part 3 / Booktrailer

There are all kinds of ways to promote, book trailers are one of them. Yet not everyone has the time, patience or talent to create one. Personally, I use PowerPoint to create mine, but I know that there are several programs and options, sadly I don’t know them. So unless you have PowerPoint or a program similar this won’t help you as much as those with. Yet the principles stay the same.

When I create a book trailer I start with a list…, yeah right the person that usually goes by gut instinct uses a list…. truly I do.

On that list goes, the mood I want to set for the trailer, meaning romantic or sad, action ridge or dark, or a mix of those things. That will determine the kind of music I’m looking for.

Then I write down the things I think are important to the book, things I believe might wake the interest to read it. In most cases, if you have a text for the back or description for your Amazon version, you already have those points/parts and just need to arrange them the way you like to present them.

Then you need to think of pictures that will go with those points/parts you just wrote down. For example, I would write down -exasperated child- for the part about struggling with learning, or -crying child- for the part where she gets bullied. So in the end, I have something like a shopping list. Telling me the kind of music and pictures or videos I have to look for. Again, as I said in part 2, make sure you don’t violate any copyright while gathering those things. YouTube has a large collection of copyright free music and melodies, and there are lots of websites offering graphics under CO0 licence. Or if you can afford it you can buy the rights to use them, which is up to you.

Now some trailer have nothing more than the pictures and video clips with music in the background and the title. Personally, I don’t like them and find them boring, but that’s my personal opinion. When I do mine I often use the text on the back and split it up into several slides. A fitting picture in the background and the same goes for the music. Others might only have a static picture that goes through all slides and moving text. I like both and have used both methods. Here are mine as example

This is the one to The Immortal Druid

As you can see the background is static, only the text is moving. With this one, I tried to have the text come and go with the change and speed of the music. To some degree I managed to do that, making the impact of the words stronger.

Now this one

Bank is for my bio, it’s a very long trailer, but that’s because I wanted this specific song and took a long time to find a version that would not violate copyright. Here I have impact rich photographs with text in addition to a song that many will recognize and some might even remember the lyrics or the video, which adds additional impact. However, I asked a lawyer who knows copyright law before I used the music to be on the safe side. Please do the same if you aren’t sure.

The third one was also my first trailer and was created for Waiting in the Wings. The story itself has pretty dark parts, some people compared those parts to horror novels or true crime novels. In the trailer, I wanted to bring out the lighter parts, without hiding the darkness.

As you can see I used bright pictures with the graveyard a sign for death is in the sunshine, even the picture of abuse is worked over so the figures have a bright lining, the man waiting on a cliff looking into the distance, stands there in brought daylight. This way I have the words that tell of loss, pain, and hope, but also the lightness in the pictures that make it lighter and represent the hope. Not sure if I explain that right, in any case, there is some logic in my madness.

In the end, it’s up to you to decide how you want to combine and represent your novel. If you want to know if it is a well working tool, I can’t really answer that. I don’t think that they made much of a difference in my sales, but I think that help spread the word and might make some people take a closer look at you and your book. In any case, unless you invest a lot into licencing, it’s one more free tool you can add to your tool box.

Promotion part 2 / Blurbs, Snippets, Tidbits or whatever you want to call it

Let’s get started, remember part one, where I talked about social media, if not you can read that here because you kind of need it. Ok, all caught up so let’s move forward. Posting short parts of your book can be a powerful tool to get new readers and get readers you already have talking about it. Now there are several things you have to think about doing this, so let’s go through it step by step.

Personally, I choose those parts while doing the last once over of the book I want to promote. How to decide? I’m sure somewhere out in the World Wide Web is a guide for this, I go by gut instinct and common sense. The parts I chose are usually emotional, telling about one or more characters but don’t reveal much of the plot. They hint at what to expect but never more, don’t use parts that are vital to the plot development and could be considered spoilers. The length is different, at least with me. Sometimes it’s just one or two sentences, at other times it’s a whole scene.

Now whenever I don’t get carried away, I post those snippets (let’s stay with that definition) on my blog and share it from there to all other social media as described in part one. If I do get carried away, they end up on Facebook first, something I try to avoid but often break my own rule. Once I posted it to all social media I post it in Facebook groups that allow more than just posts about the books, be careful and read the rules of each group so you don’t get thrown out. Some groups don’t want to see blurbs, but most have no problem with it.

Now, there are two ways to present those snippets. One is to simply have the text, add the cover of your book and the link and post that. You could use some emoticons or put something like —ATTENTION— on top to make it more noticeable. Sadly, Facebook doesn’t give you much in things of variation, not bold or italic to set things apart, leaving you no other choice but to use paragraphs and upper case lettering to do so. Which brings me to the second and in my experience a more effective way of presenting your snippet.

As a graphic. If you have no idea about how to add text to a graphic or about working with graphics then don’t do it until you learned. A snipped on a bad graphic will only have the wrong effect and as with anything, there are rules to this as well. Stick with the first version until you are certain you can do the second. Now, here are two examples for what I mean….

Utopian saga visitor blurb collection

First rule and one of the most important ones is, don’t steal graphics. I know how tempting it is to simply go on Google and type in whatever you think would represent your book well and get the first picture/graphic you like. However, that’s stealing and violating copyright. Still, that doesn’t mean you have to buy an expensive photo or graphic. There are hundreds of portals offering free graphics and photos, just make sure it’s under a CO0 license or one that allows you to use it for commercial use. Personally, I use this one often, it has a great selection and what I like a lot is that if I have a great success with one specific snippet and think it is because of the graphic, I can go back and donate to the artist.

Now once you have the graphic and your snippet you combine them to something like what you see in the examples above. Feel free to make several as I have from different parts of the book. Then post them on your blog and share it with your social media accounts, in addition you can post them in Facebook groups, Google+ communities or other writing communities you might have joined over time. You can use the same principle to spread reviews, if you have any, place them where your snippet would go and then go through the same process. Over time you might find out which snipped works the best and use that one more often than others.

Promotion, part 1

I have been thinking about doing a whole series about book/brand promotion for some time but only get around to it now.

No matter if it is a big company operating worldwide or a one-person indie publisher, promotion is the most important part of any brand and product. The only difference is the budget. Where a big company like Penguin Publishing can invest millions into promoting a new book or author, you a single income indie publisher with your first book might have ten bucks. Which is why I will start out with things you can do on your own and without investing anything or not much.

The first promotion tool I want to talk about is social media, which can give you lots and lots of exposure but is time-consuming.

We live in a world connected by social media, Facebook, Twitter or Instagram. Pinterest, LinkedIn, or Myspace and much more. Each platform has their own target group, their own way of spreading the word. I’m doing this for two years now and still haven’t figured it all out. So if you just started and your eyes are crossing while looking at the options, don’t worry that’s normal.

What I learned in those years is that not every platform is for you, but a widespread social media net is helpful. I tried most of the bigger ones and developed my own routine, in time you will do the same. Try them all out, see which ones you like best and focus on those. For me, it’s Facebook, Twitter, and Pinterest. However, all the others are used as well, just not directly. I know that sounds confusing, so let me explain.

I have a blog, a simple WordPress blog, which you know because that’s where you are reading this piece. So, if you scroll down to the end of the post, you’ll see a row of share buttons, they are a vital part of the promotion. I got them from AdToAny, which is a very handy add-on that can be used with WordPress or with your website. Keep those buttons in mind, I come back to them soon.

Now, Facebook is what I use the most. A Facebook account is free, so is having a page with Facebook. So in addition to my normal account, I created an author page dedicated to nothing but my work as an author. I have others as well, but for this let’s focus on the author page. That author page is (for me) promotion central. There I post updates, release dates, book covers, can start giveaways and much more. It’s the place where my readers can contact me easily, read my bio, get informed of sales or day’s were a book is free. In addition, Facebook has many groups dedicated to reading, publishing and promoting your books. At the moment I have around 100 groups I regularly post in, reaching about 750 000 people that way on average. Of which maybe a third are actually readers and not other authors doing the same. Still, it’s free and spreads the word, it also leads back to your author page.

Then there is Twitter, in my mind it’s a great tool but also tiresome and time-consuming. Unless you link it with your Facebook page, which will save you a lot of time. How you link it depends on which platform you like more to use, don’t make the mistake and link them both ways, I did that at first and ended up with a posting loop that cost me followers and likes. If you work with Facebook more often, you let Facebook post on your Twitter, and if you like Twitter better you let Twitter post on your Facebook page. Another thing that makes Twitter more useful are Tweet schedulers, but I will talk about those in a separate article. Because they are a little tricky.

Moving on to Pinterest, which is specialized in pictures that you post on boards. Each picture you post can have a caption, meaning you can add information to the picture and what you think others should know about it. For example, you could post your book cover with a short description and a link to Amazon. If you use blurb cards, banners or posters, you can post those to your boards and have additional exposure.

Now as I said there are more social media out there, but those are the three I use regularly. Yet most of the time I actually only post on my blog and Facebook, but share it with all my social media accounts. How and Why?

Let’s answer the Why first. A widespread social media net catches more people gives you more exposure and more chance of sales. But posting in each separately will take you forever.

pictogram social media
Now to the how. Let’s use a graphic for that.

Ok, remember the share buttons I told you about at the start, now we get back to those. In the center, you see my blog with those share buttons. I write my most important information’s and updates and post them on my blog. Then I use the share to any buttons, sharing my post with all my social media accounts, except for Twitter, because my Facebook is linked to that and the moment I share it with Facebook, automatically share it on Twitter as well.

Other stuff that is mostly directed to Facebook users I only post on Facebook and share it automatically on Twitter.

With a set up like this, you can reach hundreds of thousands of people, and if you’re lucky some of them might buy your book. Yet before you jump around and clap your hands in joy, let me dampen that a bit, it’s still hard work, and still takes time and most of all it’s not a guaranty of selling a lot. However, if the content you share is of interest you will build up a readership and the likeliness of sales will increase in time.

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Social Media not Selfish Media

It about a year since I started using social media as a tool to promote and sell my work. And I never expected it to be easy, yet neither did I expect it this hard. Until I created my first page on Facebook, I had no way of seeing how many people came to my profile or what posts they clicked on. And even with the page, it took several Likes before that statistic was offered to me.
Now, social media is a great tool to get the word out about your product, and in fact, there are a lot of groups on Facebook alone specialized on book promotion and anything related to book writing and publishing. Yet the whole thing has a great big flaw. That not many seem to understand the concept of social in social media.
First of all, after joining many of those groups dedicated to book promotion, of bringing authors and readers together, I realized that all I saw happening was spamming. One post after another showing nothing more than the book cover, and a link to where to buy. Not many took the time to at least copy and paste the text from the back of their book into those posts. Nothing that I would consider an effort to engage readers. For a while, I tried the same, emulating other authors in hopes of better success.
I knew in my guts that it was a wrong move, but everyone was doing it that way, so it had to have merit. Well, it doesn’t. I watched my stats on my website, amazon, Smashwords and my author page of course. My visitors count went to down almost zero during that trail run. I looked at other author pages, seeing that many did the same on their page as they did in those groups. Posting one generic post after another, without saying anything about their book other than price and where to buy it.
In the end, I returned to my not generic posts and tried to be more engaging in my posts. My stats went up again, but not by much.
For a while, I sat back and simply observed until I felt like I knew what was wrong and why social media wasn’t working the way it should, in regards to promotion. So let me tell you what my conclusion is. We are selfish, not thinking further than our own interests and by all means, I’m no exception.
As Indie authors, we all struggle to make sales. We all spend hours on promotion and drumming up readers in the hopes of creating a fan base. We are in fact all in the same boat, and it’s barely floating. Yet instead of actually helping each other, we see each other as competition.
I didn’t just observe what was going on in general, but also my own behavior. So to make this clear, I am counting myself to those selfish and nearsighted authors who aren’t that social.
The big problem is that when, as authors, we join a promotion group we don’t actually know that there are readers there. Most of the time all I see is authors posting their books, and as said earlier, in a non-engaging way. Yet that wouldn’t be so bad if we would share those posts more often than not.
Success with social media is based on the snowball effect, it’s how posts go viral, and how you reach the largest possible audience.
Let’s make an example. I have 100 likes on my page, meaning if I post 100 people get it on their timeline or page feed. Now the book I’m promoting might only be of interest for 2 -5 people out of those 100, and only 1 might like it so much that they feel like sharing. And that’s where the problem begins. We only take into account what we like, not what those we are connected to might like. Many of us participate in Like shares, or follow shares on Twitter, but how about we share our posts a little bit more often.
Don’t get me wrong it is nice to meet other authors, I love hanging out with some and the exchange of knowledge is priceless. However, most authors don’t actually buy books from other indie authors, but from bestseller novelists because we want to learn what they already know.
Meaning, those hundreds of authors we are connected to because we shared likes, are not our customers. However, we are each other’s beginning of a snowball. We all have readers that follow us, friends, family, aquatics and others from the industry. If instead of ignoring the promotional posts of our fellow authors, we would share them with our readership, who might find it interesting, even if we don’t, and they do the same, then we have the snowball effect, social media is supposed to have.
The problem is that we think of each other often as competition, but you know what, as a reader I follow more than one author. Ranging from young adult novels to mature reads I like at least 20 or somewhere around that number, which I follow closely. Another 50 or something in that area I like enough to keep eyes out from time to time and check what they have new.
Our readers aren’t married to us, if I were to look for comparison, it would be a harem. Readers collect authors like the Sheik collects his women. There are enough readers to share.
And even if not, thanks to our Like exchanges we have authors from genres that aren’t the one we write in. I, for example, write mostly fantasy and fiction romances with erotic. I might not want to promote another author from that area, but as there is a wide variety of genres, there are also readers that aren’t just romance readers, or just fantasy readers. My readers might enjoy a gardening book or a historical romance, they might like a sex free read sometimes, so why don’t I share those posts? Because until now, I was selfish and didn’t want to share my readers, didn’t want to risk losing even one to another author. I was stupid.
We all should share posts from other authors, spread the word within our readership. Share it and say something like, “this sounds like an interesting book” or “look at this beautiful cover” or, and this one I will use often myself from now on, “Hey look at that, this one is on sale.”
We don’t need to read the books we share, or even like them or be interested in them because the people we are connected to might.
The summary of all of that is:
Don’t just post a link, but write engaging and informative posts.
Share with your followers posts even when they aren’t interesting to you. Find a reason to share them. Topic, cover design, because it’s on sale.
Use social media the way it’s supposed to work, be social and support each other.